Someone in
your corner,
who's done it before.
We've got every part of growing your business covered, not just the bit where deals get closed.
Who this is for.
You're the founder or owner of a B2B tech or professional services business. You've grown through referrals but hit a ceiling, and want to grow without hiring a sales team or paying for an expensive agency, or you're looking to unlock the next growth phase of the business. You're ambitious and open to new ways of working, but there's no one in the business dedicated to growth yet.
You might be here because...
- Your pipeline's gone quiet since you lost a big client, or referrals have dried up for a while
- You've hit a ceiling you can't seem to break through on your own
- You tried bringing on a growth or business development hire and it didn't work out, or you're wary of trying
- An agency burned you. Expensive, transactional, and hard to see what you actually got for it
- You've just crossed a revenue milestone and want to build on it properly
- You've realised you're the bottleneck. Every deal, every relationship, every decision runs through you
- Something outside work made you rethink the balance, and you want a business that doesn't need you every hour of every day
This isn't the right fit if...
- Growth isn't a budget priority for you right now
- You're resistant to new tools or ways of working
- You're happy staying exactly the size you are
- You want someone to take it all off your plate with zero involvement from you. This is a partnership, not a hand-off
- You run a B2C business
Problems we solve, stage by stage.
We can help you across some or all of the customer lifecycle: guide you if you need it, or embed capacity and free you up.
GTM strategy, marketing strategy, alignment between the two, launching new products.
- Marketing spend that's disconnected from real pipeline outcomes. Traffic without meetings.
- Launching a new product line with no capacity or playbook to run the launch
- Naming a brand new market category so buyers actually understand what you're selling
- Positioning a new offering as distinct from your core brand
- Messaging AI or automation capability honestly, without it reading as jargon or overclaiming
Whatever gets you unstuck.
There's no fixed package here. We shape the engagement around what actually moves your business, not a menu you have to fit yourself into.
What it can look like
Sprints on a specific problem. Monthly strategy and accountability sessions. Embedded retained support, no different to having a part-time team member. On-demand help when something comes up. Project-based work with a clear start and end. We pick whichever shape actually solves the problem in front of you.
- Monthly sessions, or a standing cadence you set
- Async support between sessions, as needed
- In-person support, a few hours a week at your office
Not your typical agency or consultant
I'm not here to hand you a slide deck and disappear. I get in the trenches with you: embedded, hands-on, doing the work alongside you. The goal is to free you up and build real capacity, with senior expertise you'd otherwise only get from a full-time hire.
Where the Tailwind platform fits in
The Tailwind platform is the hygiene you need in place to grow properly, and it gives you 24/7 access to me. But the platform isn't the secret sauce. The expertise I bring to your business is.
Investment
I've been in your shoes. My priority is giving you flexibility, value and a real return on investment. Let's have a chat about how that looks for your business.

Baidy Barton
15 years building revenue for B2B businesses as a Commercialisation Director, Chief Revenue Officer, Investor and Partner at a global professional services firm. Baidy works fast and gets in the trenches with you. She is an embedded member of your team working with you to bring in new opportunities, grow the business and get outcomes.
She's not a consultant handing you a strategy and walking away. She's working alongside you in your business - she has skin in the game.
Good to know.
Grow on your
terms today.
The system and the person, ready to go. Click below and let's get started.
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